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Team Tagline
About the role
We are looking for a creative, tech-savvy, and results-driven Graphic Designer & Digital Marketing Specialist with a minimum of 2 years of professional experience to join our growing marketing team. The ideal candidate should have strong graphic design and video editing skills, combined with practical knowledge of digital marketing, social media marketing, content creation, and marketing strategy. The successful candidate will create compelling visual content, support digital marketing campaigns, contribute to brand growth, and help execute marketing activities across multiple brands, platforms, and locations. The candidate must be proactive, organised, fast, creative, comfortable with technology, able to work independently, and capable of meeting deadlines with minimal supervision.
Required Skills
Preferred Skills
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Responsibilities
- Design engaging and high-quality graphics for social media, websites, adverts, flyers, presentations, promotional materials, and other marketing campaigns.
- Create and edit short-form video content for Instagram Reels, TikTok, YouTube Shorts, and other digital platforms.
- Develop creative concepts and visual directions for marketing campaigns.
- Research design trends, content styles, competitor activity, and emerging creative trends.
- Maintain consistency across brand identities, colour schemes, typography, imagery, and visual guidelines.
- Adapt creative content for different platforms, audiences, campaigns, and locations.
- Support the planning and execution of digital marketing campaigns across social media and other digital platforms.
- Demonstrate an understanding of social media marketing, content marketing, audience targeting, paid advertising, and digital campaign objectives.
- Create marketing content that supports business objectives such as brand awareness, engagement, lead generation, enquiries, and sales.
- Assist with planning and scheduling content using tools such as Meta Business Suite, Canva, Notion, Google Sheets, and other relevant platforms.
- Track content and campaign performance and assist with preparing basic weekly marketing reports.
- Work with the marketing team to develop content and campaigns based on business objectives and target audiences.
- Use technology and AI-powered tools to improve creative production, content research, ideation, workflow efficiency, and marketing execution.
- Stay updated on emerging design, digital marketing, social media, AI, and content creation technologies.
- Participate actively in team meetings and contribute creative and marketing ideas.
- Work collaboratively with the Marketing Lead and other members of the marketing team.
- Take ownership of assigned projects and deliver them within agreed timelines without constant supervision.
- Occasionally participate in field marketing, content shoots, brand activations, events, influencer campaigns, and promotional activities.
- Support marketing activities across multiple brands and locations.
- Perform other duties related to creative production, digital marketing, and brand development as assigned.
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