Intelligence Match
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Team Tagline
About the role
The Digital Monitoring & Intelligence Officer will monitor the Group's digital environment and convert online conversations, media mentions, search trends and audience sentiment into timely reputation intelligence. The role will identify emerging issues, misinformation, impersonation, cyber-squatting and other digital risks; support escalation and crisis response; and provide clear reports and recommendations that strengthen communication decisions and protect the Group's reputation.
Required Skills
Preferred Skills
Similar Skills not Listed
Responsibilities
- Monitor relevant online news, social media, blogs, forums, search results and other digital sources for mentions of the Group, its Business Units, leadership, products, operations and priority issues.
- Assess the tone, themes, reach, velocity and potential significance of digital conversations, distinguishing routine commentary from material reputation issues.
- Produce concise daily, weekly, monthly and issue-specific intelligence reports highlighting key narratives, stakeholders, risks, opportunities and recommended actions.
- Detect early warning signals, unusual spikes, misinformation, fake profiles, impersonation, cyber-squatting and coordinated negative activity, and document supporting evidence.
- Apply approved thresholds to escalate high-risk findings promptly to the Group Head, New Media and relevant stakeholders; maintain issue and escalation logs.
- Provide live monitoring, situation updates and post-incident analysis during crises, major announcements, events and high-interest periods.
- Track relevant competitor, sector and stakeholder digital activity to identify communication trends, benchmark practices and emerging reputational themes.
- Maintain monitoring queries, dashboards, taxonomies and reporting templates; improve data quality and ensure consistent measurement definitions.
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